OFFICIAL MERCHANDISE

Run in Style!

The official Firenze Marathon collection by JOMA is designed to accompany you before, during, and even after the finish line.

Hoodies, technical running jackets, T-shirts, caps, backpacks, and accessories: choose the official marathon look and take a piece of Florence with you.

🛍️ Shop conveniently online through the ENDU portal and PICK UP YOUR ORDER AT THE EXPO.

📍 We look forward to seeing you on November 27 and 28 at the Firenze Marathon Expo, where you’ll find the official merchandise at the dedicated stand.

Choose your favorite items now and get ready to experience Florence in style.

THE OFFICIAL MERCHANDISE IS HERE!

The official Maratona di Firenze merch by JOMA is designed to be with you before, during, and after the race.

Sweatshirts, technical running jackets, spacious and durable backpacks, caps: wear the emotion!

Shop now online on the ENDU platform  and pick up your order directly at the expo!

Come visit us on 28 and 29 November at the Firenze Marathon Expo, where you’ll find all the official merchandise at the dedicated stand.

Choose your favorite items now!

EXPLORE THE OFFICIAL COLLECTION

RUNNING RAIN JACKET

Technical rain jacket designed for running comfortably even in wet conditions.This waterproof jacket also protects against cold and wind thanks to its sealed insulation. It features a full zip closure with zipper pull and an adjustable hood with elastic drawcords and stoppers. Inside the hood, Micro-Mesh technology enhances breathability, helping maintain body temperature and preventing unpleasant odors.

WATERPROOF JACKET

Comfortable and practical waterproof jacket designed to support movement and sports activities in cold, rainy, or windy weather. It provides maximum protection against water infiltration while maintaining breathability and moisture management. It also features secure pockets for storing small items and elastic adjustable cuffs for an improved fit, helping prevent water and cold air from entering.

Hooded Sweatshirt
(ROYAL)

Designed to add style to your sporty winter looks. Suitable for both sports activities and everyday wear, this hoodie offers outstanding comfort and warmth thanks to its soft, breathable cotton fabric. It features an adjustable hood with flat drawstrings and a kangaroo pocket. Ribbed cuffs and hem ensure an optimal and comfortable fit.

Hooded Sweatshirt (BLUE)

Designed to add style to your sporty winter looks. Suitable for both sports activities and everyday wear, this hoodie offers outstanding comfort and warmth thanks to its soft, breathable cotton fabric. It features an adjustable hood with flat drawstrings and a kangaroo pocket. Ribbed cuffs and hem ensure an optimal and comfortable fit. Easy to match with any bottom.

Softshell Jacket

Softshell jacket designed as a lightweight layer that provides thermal protection during training sessions. Perfect for cooler temperatures, it features a full zip closure and a chin protector to prevent chafing. It also includes two front zip pockets for safely storing personal belongings. Made from lightweight, stretchy fabric, it keeps you warm while offering exceptional comfort and freedom of movement.





Winter Beanie Hat

Winter beanie made from fabric composed of natural fibers, offering high levels of comfort. The materials easily adapt to the body, are soft to the touch, and support sports performance by ensuring warmth and comfort during physical activity.


Arm Sleeve Cover

The arm sleeve cover is a sports accessory designed to provide protection and comfort during physical activities such as running. It features a thumb opening for a secure fit, preventing the sleeve from slipping during movement. The fabric is stretchable, ensuring excellent adaptability to different arm sizes and complete freedom of movement. Made primarily of 92% nylon and 8% elastane, it guarantees excellent durability and resistance. This product is unisex.



Backpack

Backpack made from tear-resistant fabric. It features two main zip compartments and two lower side mesh pockets without zippers, equipped with an elastic upper edge for storing small items or a water bottle. The back panel is padded for enhanced comfort. Inside, the backpack includes a secure laptop compartment, additional pockets for storing a wallet and personal belongings, as well as a separate shoe compartment. Adjustable shoulder straps ensure a customized fit. Dimensions: 45 cm height x 29 cm width x 22 cm depth. Capacity: 30 L. Cabin-size compliant with the requirements of major low-cost airlines.

Basic Unisex Short-Sleeve T-Shirt "LOGO"(white)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "LOGO"(BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "WE RUN IN ART"(WHITE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt"WE RUN IN ART"(BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "GOOD VIBES ONLY"(WHITE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "GOOD VIBES ONLY"
(BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "FLORENCE RUNS DIFFERENT" (WHITE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "FLORENCE RUNS DIFFERENT" (BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

EXPLORE THE OFFICIAL COLLECTION

RUNNING RAIN JACKET

Technical rain jacket designed for running comfortably even in wet conditions.This waterproof jacket also protects against cold and wind thanks to its sealed insulation. It features a full zip closure with zipper pull and an adjustable hood with elastic drawcords and stoppers. Inside the hood, Micro-Mesh technology enhances breathability, helping maintain body temperature and preventing unpleasant odors.

WATERPROOF JACKET

Comfortable and practical waterproof jacket designed to support movement and sports activities in cold, rainy, or windy weather. It provides maximum protection against water infiltration while maintaining breathability and moisture management. It also features secure pockets for storing small items and elastic adjustable cuffs for an improved fit, helping prevent water and cold air from entering.

Hooded Sweatshirt
(LIGHT BLUE)

Designed to add style to your sporty winter looks. Suitable for both sports activities and everyday wear, this hoodie offers outstanding comfort and warmth thanks to its soft, breathable cotton fabric. It features an adjustable hood with flat drawstrings and a kangaroo pocket. Ribbed cuffs and hem ensure an optimal and comfortable fit.

Hooded Sweatshirt (BLUE)

Designed to add style to your sporty winter looks. Suitable for both sports activities and everyday wear, this hoodie offers outstanding comfort and warmth thanks to its soft, breathable cotton fabric. It features an adjustable hood with flat drawstrings and a kangaroo pocket. Ribbed cuffs and hem ensure an optimal and comfortable fit. Easy to match with any bottom.

Softshell Jacket

Softshell jacket designed as a lightweight layer that provides thermal protection during training sessions. Perfect for cooler temperatures, it features a full zip closure and a chin protector to prevent chafing. It also includes two front zip pockets for safely storing personal belongings. Made from lightweight, stretchy fabric, it keeps you warm while offering exceptional comfort and freedom of movement.





Winter Beanie Hat

Winter beanie made from fabric composed of natural fibers, offering high levels of comfort. The materials easily adapt to the body, are soft to the touch, and support sports performance by ensuring warmth and comfort during physical activity.


Arm Sleeve Cover

The arm sleeve cover is a sports accessory designed to provide protection and comfort during physical activities such as running. It features a thumb opening for a secure fit, preventing the sleeve from slipping during movement. The fabric is stretchable, ensuring excellent adaptability to different arm sizes and complete freedom of movement. Made primarily of 92% nylon and 8% elastane, it guarantees excellent durability and resistance. This product is unisex.



Backpack

Backpack made from tear-resistant fabric. It features two main zip compartments and two lower side mesh pockets without zippers, equipped with an elastic upper edge for storing small items or a water bottle. The back panel is padded for enhanced comfort. Inside, the backpack includes a secure laptop compartment, additional pockets for storing a wallet and personal belongings, as well as a separate shoe compartment. Adjustable shoulder straps ensure a customized fit. Dimensions: 45 cm height x 29 cm width x 22 cm depth. Capacity: 30 L. Cabin-size compliant with the requirements of major low-cost airlines.

Basic Unisex Short-Sleeve T-Shirt "GOOD VIBES ONLY"(WHITE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "GOOD VIBES ONLY"
(BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "FLORENCE RUNS DIFFERENT" (WHITE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "FLORENCE RUNS DIFFERENT" (BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "WE RUN IN ART"(WHITE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt"WE RUN IN ART"(BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "LOGO"(white)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

Basic Unisex Short-Sleeve T-Shirt "LOGO"(BLUE)

Basic unisex short-sleeve T-shirt designed for everyday wear. Made from cotton fibers, it includes a ribbed crew neck for a more comfortable fit. Soft and comfortable to wear, it is easy to pair with any outfit and style.

EXPLORE THE OFFICIAL MERCH

RAINCOAT RUNNING

Open raincoat with zipper comes with pockets and adjustable drawstring hood. The garment features reflective logo to increase visibility.

ZIP UP SWEATSHIRT

Men’s zip-up sweatshirt. An essential training and everyday jacket for any sports activity. Softness, warmth, and comfort are three of the advantages you will find in it.

Men’s soft-shell jacket

A lightweight jacket providing thermal protection during workouts. Perfect for wearing when temperatures drop.

RaINCOAT

Raincoat




Warm beanie

Warm beanie with turned-up hem and embroidered logo







Sports backpack

Sports backpack, perfect for carrying clothes and accessories to the gym. It has a main compartment with zipper closure and quick release buckle. It is equipped with an invisible and exterior pocket to store a water bottle. Adjustable straps. Made with resistant and highly durable material. The mesh back absorbs sweat.