The Firenze Marathon Expo is a unique and extraordinary occasion for businesses to reach their target markets, an opportunity to test the market directly with the final consumer. It is an excellent occasion to communicate, to arrange business meetings, and to engage in effective sports marketing. Last year, in the two days of the expo, over 30,000 people from over 60 nations visited the expo space. Calculate that every single athlete participating in the Marathon will come to the expo to collect their race bib, and will be accompanied by on average at least two people (spouses, children, friends – all those who will be visiting Florence the weekend of the Marathon without participating directly).